His passion for landscape started before he can remember. He recalls his mother talking to plants. She said that plants and trees talk to you; you would only have to understand their language.

Jorge moved to Oregon in 1998. It was shortly thereafter where he rediscovered his passion for landscaping. He climbed the ranks of a local landscape company.

In 2011, Jorge founded New Generation Landscape. He enjoys what he does and as his father said, ''in this life to never work, do what you're most passionate doing.''

In his free time, he enjoys being with family. Jorge lives in Hillsboro with his wife and son. He is teaching Mateo to love and respect the environment. This same passion that was instilled by his parents.